Triggers

What It Is

Triggers in Ambio (GoHighLevel) watch for specific events—like subscription changes, payments received, or contact creations—and then launch a corresponding set of actions. They function similarly to “Zaps” in Zapier, enabling seamless data flow between different modules of the system.

Why It’s Important

By implementing Triggers, you ensure that critical tasks happen immediately and consistently. This might include sending a welcome message after a new contact is created, notifying team members when a customer leaves a voicemail, or issuing a coupon when someone clicks a trigger link. Automating these processes helps maintain responsiveness, enhances the customer experience, and prevents leads from slipping through the cracks.

How It Works

You define a condition—such as “Payment received”—and specify the resulting action (e.g., updating a subscription status or sending a confirmation email). When the condition is met, Ambio processes the workflow in chronological order. Triggers can be combined with Trigger Links, which launch a specific action sequence when clicked. This flexibility ensures that every customer event is met with an immediate, relevant response.